On-Field Activations Using Live Music


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On-field activations have become a critical component to spectator sports in Australia. Leading codes like the NRL, AFL, WAFL, A-League, T20 and international cricket have become heavily influenced by pre-game, break-in-play and post-game entertainment synonymous with sport in the United States.  

On-field activations mean any entertainment between the sporting action that keeps the crowd in their seats and enjoying the spectacle of stadium atmosphere. In an age where TV screens are bigger, more HD, and better sounding than ever, alongside cheap streaming sports services from the major telcos, getting people to the stadiums is an immense challenge for many teams and sporting codes.

On-field activations are critical to solving this challenge. As well as a great sporting contest, on-field activations help keep the experience of attending a game or match in the forefront of people's minds the next time they consider heading to a sporting match to support their team. 

Sport is a form of entertainment, and when the game isn't particularly entertaining, on-field activations play a critical role in keeping people at the game until the very end.

At Tremolo we've seen great success with live music as part of the mix of on-field activations available to a team or stadium's entertainment arsenal.

Live Music Examples of On-Field Activations

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Some examples of live music as on-field activations include:

Roving Brass Band

Having a flashy, dressed-up brass band performing the team's anthem and other popular songs related to the code makes for a super engaging experience for fans. Fans sing along with the band as they roam the outskirts of the field and call for requests. One of the huge advantages of roving brass bands for activation is their ability to perform during very short breaks of play. Unlike other on-field activations, a roving brass band only needs a few chairs side-of-field to rest between plays, then they're able to be up and about in critical moments. 

One of the huge advantages of roving brass bands for activation is their ability to perform during short break opportunities. Unlike other on-field activations, a roving brass band only needs a few chairs side-of-field to rest between plays, then they're able to be up and about in break-of-play moments. 

For info about roving brass bands on Tremolo, reach out using the chat box below.

Roving Electric Guitarist

Think Jack Black, think Angus Young, think Eddie Van Halen... Having a raucous electric guitarist plugged into a wireless system makes for a hilarious and fun on-field activation experience. Fans and audiences at hard-hitting sports like T20, NRL and Rugby love the interaction between a talented rocking guitarist, dressed in their team's colours. Fans request riffs, songs and anthems and the guitarist is then able to play them in short breaks of play. 

To learn about roving electric guitarists available on Tremolo, say hi to us in the chat box below.

Karaoke Team Anthems

Using a talented MC and a roving musician, half-time entertainment doesn't get much more amusing than a karaoke talent competition. This involves the MC leading some chosen fans in singing the team's anthem with the accompaniment of a roving musician or the original backing track of the anthem. The crowd can SMS their vote and results are displayed on the screen with prizes given to the winners.

For suggestions on appropriate roving musicians for your team's anthem or talented MCs, chat to us using the chat box below.

To discuss your ideas about on-field activations using live music, reach out to the Tremolo team using the chat box below. We can arrange to meet with you at your headquarters or over the phone to discuss options that work best for your code and your team.